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Competition seems tiresome, exhausting in this present competitive world. People don’t want to get involved in competitions. However, if you think deeply, you will find out how important competition is. Without competition, the workplace gets boring; the work quality falls. Hence, we can easily say that competition has quite some advantages. And in this article, we will talk about the advantages of competition in business.
The word ‘competition’ has always been thought of as something negative. Maybe the reason behind it is our tendency of getting everything ready-made. Another reason may be the pressure it puts us in regarding our performance.
Nevertheless, this negative connotation keeps us away from thinking about the advantages. Hence, we will try to discuss some of the main advantages of competition in business.
1. Increased awareness and ideas
Competition in a product line increases the awareness of that specific item.
Even if you don’t consider awareness important for luxury items, you surely will consider it for life-saving items.
An excellent example in this regard is the use of bottled mineral water. When it was first introduced in the market, people weren’t aware.
Hence, there was no demand or less demand for it in the market. But when several companies entered the same market, they all tried to do the same thing- spreading awareness about bottled mineral water.
When competitors increase in a field, it creates new ideas. The companies come up with different marketing ideas and think about updating their services even further. This phenomenon of new ideas offers more options for customers.
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As a result, it increases market penetration, and the product receives a better acceptance. We can see its perfect example in social networking. Digital television was once the only medium for social networking.
However, with the growth of many social networking platforms, people are now connected over more than one account- Facebook, Instagram, Snapchat, and so on. All these have become possible only because of the competition.
2. Same price, but high quality
We all tend to look for high-quality products within our budget limit. And if you look carefully, you will find competition’s advantage in this regard, as well.
When there are several competitors in the market, they all try to come up with something new, which leads to innovation.
Even if they don’t include new features, what they try to do is lower the price.
As a result, we see that the more competitive a business sector is, the less price they demand the same quality This factor is one of the prime advantages of competition in business offers.
With higher competition, companies try to do their marketing by either lowering the price or by adding new features, which results in an improved product line.
As a whole, high quality is maintained along with a considerable price. You need neither pay more price or get low-quality products.
3. Innovation
This is probably the best advantage that competition has to offer. Competitors have to keep in mind that people won’t buy from them if they don’t offer something unique. That is why competitors come up with innovations in their goods or lower the price.
But in today’s world, lowering the price doesn’t seem to be the key to attract audiences. On the other hand, innovations have always managed to keep more customers in their pockets.
Competition creates innovations in another way. When several companies stand up for the same type of item, they all offer something different.
Hence, when an existing company wants to upgrade its service, it can easily collaborate with the innovations of other companies. As a result, clients receive a better service.
4. Enhanced customer satisfaction
Customer satisfaction enhancement remains one of the primary targets of a business. Without proper customer satisfaction, companies fail to earn enough profits. Competition helps companies provide enhanced customer satisfaction. How is that? We previously discussed some advantages.
If you connect them with a real-life business, you will easily understand how customer satisfaction is enhanced. When people can buy goods at a low price or high-quality products at a comparatively low price, it enhances customer satisfaction.
In the same way, when there is enough market penetration, customers can easily choose from a wide variety of goods, leading to enhanced customer service.
Innovative ideas also improve people’s lives, resulting in greater satisfaction.
Furthermore, when there are several competitors in a business, you can follow others in their specific region of speciality.
You will find different companies with the requirement of a similar customer base. And as an entrepreneur, you surely know the huge emphasis you need to place on customers.
So when you have other companies of the same kind around you, it gets easier to come up with ideas and products that can result in better customer service and satisfaction.
5. Differentiation
It is another main advantage of competition in business. When there are plenty of competitors, it means plenty of products of the same kind.
Hence, if you want to stand out from the crowd, you need to differentiate your product line from others. But how does that help your business or customers?
Well, when you compare different goods from different competitors, you can easily find out the merits of each one, along with their downside.
As a result, you can implement that knowledge in the development of your product line, and receive higher customer satisfaction.
You can enhance the quality of your service. Furthermore, such differentiations will introduce new innovative products, offering something more or less unique.
And most importantly, the uniqueness you blend in your goods will attract more audience. And the higher number of audience, the more possibility of success you have.
6. Increased market size
When more and more businesses join the competition, it ultimately increases the market size. But if the size is increased only but not of that high quality, then the total effort is in vain.
However, business competition has a solution for it, as well. When different companies compete for a similar product line, production gets innovative.
And these innovative items ensure that the large market size remains interesting. Also, this increased size initiates another opportunity.
Not all people can buy goods at the same price. While some people are ready to spend a lavish amount, some cannot even afford the regular price.
But with the increased product range, there will be goods at different prices based on their properties and uniqueness.
People looking for luxury can then choose the item of their choice. And at the same time, people looking for something less expensive can easily choose something fundamental.
7. Market penetration and increased consumption
If you compare the growth of different companies over time, you can easily determine how competition has led to increased market penetration and consumption. When there was only one brand for smartphones compared to many brands for the same, people buy more now.
Why is that? Why does consumption increase with the increased number of competitors? Well, the first answer to this is market penetration. With higher penetration, the quality gets better.
And the second answer is competitive pricing, a highly valuable strategy for any business.
Competitive pricing is one of the fundamental pricing systems.
In this pricing system, a company set their selling price based on that of their competitors. They sometimes lower the price a bit but still manage to keep enough profits in the pocket.
With competitive pricing, you do not necessarily lower the price but increase the consumption. As a result, you don’t have to face any loss at the end of the day due to the increased sales. Differentiated goods also help in the process.
8. Better motivation
It is one of the most powerful advantages of competition in business. As a startup company, you will need better motivation to take your company to the peak.
As business enthusiasts say, competition may seem rude, yet it is an effective motivation. When there is no race, the urge for serving better or improving your business does not arise.
With the lack of several competitors, the price runs higher and higher, lowering customer satisfaction. Furthermore, there remains no differentiation.
It leads people to boredom, creating an exhausting atmosphere in their experience with the brand. Also, non-differentiating brands lack quality, yet the price remains high. Most importantly, competition motivates both the employees and employers of a company to come up with something innovative.
Also, when the company knows that they can be raced down, they try to keep up with the quality. Similarly, they always try to be at the top of the leaderboard.
Conclusion
Challenges are the guide for successful entrepreneurs. They do not take it as a burden. Instead, they take it as their opportunity to grow, to provide better services.
If you consider competition as a threat to your growth, your business can never expect good outcomes. Instead, if you consider its advantages, you will find how helpful it can be to propel you towards success.
With enough competitors around you, you can easily learn about your mistakes as well as those of others. It helps you offer better services. And at the end of the day, you get to the top of the leaderboard.
