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‘THE LION KING’ Premier in Kenya

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Disney’s highly anticipated remake of ‘The Lion King’ is expected to draw herds of filmgoers around the world at a time when ticket sales are struggling seriously.

Box office watchers

Box office watchers predict that one of the greatest hits this year might be the studio’s grand return to the Pride Lands. “The Lion King” will debut at $150 million, although some estimates demonstrate that receipts could exceed $180 million.

Kenya’s Tourism Board held Walt Disney’s’ The Lion King’ private screening ahead of the public debut this weekend.

The animators of the original blockbuster reportedly visited Kenya to study wildlife and draw real-life inspiration for the characters and landscapes they digitally created.

The first and current soundtrack features iconic songs like ‘Hakuna Matata,’ which means “no problems” in the Swahili language.

“I saw Kenya magical; Magical Kenya represented very well. Hakuna Matata, that’s what I got from there. I am so excited the movie was awesome, and I would like to watch it over and over again,” said Bernard Muriu, a film buff who introduced the exclusive premiere.

Walt Disney Company has followed a high-tech path to make classic animation hoping to attract viewers with a new version regarded as a masterpiece for the first time.

Director Jon Favreau said that, re-telling a story (1994) about Simba will be open this week in cinemas around the globe. The movie is created with computer animation, gaming technology, and virtual reality, plus live-action filmmaking methods.

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“The CG (computer-generated images) was able to capture the true beauty of Kenya, meaning that you can tell that was Hell’s Gate. In case if you have visited Hell’s Gate.

So that was quite cool to see, also very cool to see them speak Kiswahili as well. I would have wished to have heard more East African music included in the movie. Meaning since this is an East African story, set in Kenya, but you know you can’t have everything,” Kenyan actor Nick Mutuma.

Related: TRAVEL TO KENYA: 5 BEST DESTINATIONS YOU MUST SEE

The Kenya Tourism Board

The Kenya Tourism Board (KTB) has been pushing its Magical Kenya’ campaign – which markets the country as a tourist destination – by partnering with the film’s promoters.

According to the (KBC CEO) Betty Radier, “Opportunities like this provide the general understanding of the great locations. Inspiring movies like Chyulu Hills, Suguta Valley, Chalbi Desert, Aberdare, and The Mara. Different areas within the destination that people would not ordinarily know that we have. So that is the challenge for people to shift and understand that we are not just a beach and safari destination and that we have a lot to offer,”.

Disney’s “The Lion King” is already soaring past $100 million in ticket sales globally.

Ticket sales will amplify this weekend when “The Lion King” opens in more theatres around the world.

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