How to identify your ideal client or customer?

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Every business owner aims to succeed. No matter how you look at it, success means growth, increased revenue, and sustainability. But to grow your business to successful heights, you need to identify your ideal client. We all know that without a customer or client, there’s no business. So, if you’re a business owner, you need to know the people who need your services or product.

Don’t let anyone tell you otherwise; no matter how good your product or service is, not everyone wants it.

Some specific people need it, and the faster you find them, the faster you grow your business.

No service or product is a one-for-all solution.

If you think that, you’ll not focus on identifying your ideal clients.


So before you start your business or expect your present business to grow, you must identify your target market/ideal client/customer and determine how to reach and serve them.

That’s the simplest way to achieving set objectives in your business.

In this article, we’re will tell you who an ideal client is and how to discover him/her for your business growth.

Who is a perfect customer?

The right customer for every business is that individual, group of persons, or company who finds solutions in your products or services.

These clients/customers will remain loyal to your business and will also recommend your business solutions to others.

Every business starts by considering the needs in their environment, State, country, or even the world.

Once they’ve identified these needs, they proffer solutions to meet the needs.

When you’re analyzing these needs, there’s usually some group of persons who has these needs, and they’re the ones you are supposedly targeting.

3 people to identify your ideal client
Image by Coffee Bean from Pixabay 

For instance, if you’re producing toys, you already know who your ideal client is, and that’s the child next door, plus other children in the world.

You can’t focus on children-friendly products and expect the youths to be your clients.

Instead, you can expand your target to parents as they’re the ones to buy the toys for their children.

Even in serving the children, you can still narrow your ideal client down to maybe, kids below or above a certain age.

That way, you can determine the real people who find the solution to their problems in your product.

Some people usually argue that focusing on their ideal clients narrows down their market.

But the truth is that it will help you serve clients who value your offerings more than others.

Also, by identifying your ideal client, you can create better products or services for them.

You can also focus your marketing efforts on your ideal target customer.

Ideal customer criteria:

Before starting the journey to find your ideal customer, let’s look at the criteria you need to base your search on.

The truth is that hundreds of people may buy your products, but not all of them fit the description of your ideal client.

So, what criteria should you base your pick on when deciding?

1. They easily buy your product/services

Will you call someone who takes ten months of convincing before paying for your solution and ideal customer?

In our book, that’s a no!

The first criteria to identify your ideal client is how happy they are to pay for your product or service.

2. Your solution is valuable to them

An ideal customer will always appreciate the solution you proffer to their need.

There’re some customers you can never please no matter what you do for them.

But some will appreciate what you offer them and come back for more all the time.

The latter serves as your ideal client and not the former.

3. Communication is a breeze

Here is another criterion to gauge if someone is your ideal customer or not.

If you find it easy to communicate with them through feedback, they value your business solutions.

Any one-off customer who doesn’t appreciate your product or service will not spare the time to make recommendations.

Since he/she doesn’t see any value in your solution, communicating with you may seem like a waste of time.

But those who take time to drop feedback, whether good or bad, wants to continue patronizing you.

4. Continuous patronage from them

No one needs to tell you that your ideal customer is that person who comes back to you even when your competitors are fighting for more market share.

One good reason to identify and maintain these loyal clients is that they’ll be there for you always.

Your ideal client sees value in what you offer and is satisfied with your business.

By identifying them, you can target more of their type to build a strong, loyal customer base.

5. They bring in other customers

Your ideal customer is someone who can easily advertise your product or service to friends and family.

Someone who’s not interested in your solution will never recommend your solution to another customer.

So, those who spend time and effort doing it are the people who have found the perfect solution for their problems through your business.

How to find out who your customers are

You can do certain things to know who your ideal customer is and how to serve him/her better.

1. Think about your value proposition

You need to take a little time to think about the problem you aim to solve with your product or services.

This is the first step in identifying your ideal customer.

He/she has to be someone who has the need which your product will meet.

But before you can know them, you need to know that you have the solution to a certain problem.

Once you have identified the problem, you can now focus on specifying the people who have this particular problem.

To achieve this more simply, classify your target clients based on the following:

  • Location
  • Gender
  • Average income
  • Age
  • Education status
  • Occupation
  • Marital status
  • Buying behavior
  • Race
  • Pain points
  • Hobbies and interests
  • Media preferences

After this classification, you can go ahead to the next action that will help you to identify your ideal client.

2. Conduct a survey of your present customers

A survey can help you in identifying your ideal client.

It will help you to gather important information from those who had bought your solution one time or the other.

From your survey, you can easily know the people who will still come back to your products or services in the future.

To get more out of this technique, try to gather information about the basic demographics as we stated above; age, location, marital status, etc.

Also, try to know the problems the customers face to learn what to improve in your products or services.

Don’t forget to ask how they discovered your business because it’ll show you another source of patronage.

If you don’t know how to kick start your survey, you can use online services that help businesses conduct surveys of all kinds.

3. Use Google analytics

If you have a website or even YouTube channels, it’s always great to check your analytics.

This will help you to know the type of people who’re interested in what you’re offering.

In your analytics, you can easily see the caliber of people you’re currently serving based on basic demographics.

Google Analytics Anywhere. Anytime.
Image by Chetan Nada from Pixabay 

Once you’ve identified these people, it will be easier to achieve success because you will make efforts to satisfy them more.

If you want to get the best with Google analytics, you need to focus on this information:

  • Check the people who bought your solution in the past (services/products)
  • Find out how your present clients discovered your site.
  • Check the contents that got the highest likes by looking at your Page Views.
  • Gather the basic information about your clients from the Overview section.

4. Try social listening

If you want to dig deeper to know your ideal client, you need to listen to social media platforms’ conversations.

Don’t worry about “eavesdroppers never hear good things about themselves.” you need to know what people are searching for because that’s when you’ll know who to target for more patronage.

There are some tools to use if you want to achieve the best through social listening.

Tools like Google Alerts, Mention, or even AgoraPulse can reveal the common problems and questions people ask about your industry.

With such information, you can discover the main places where they ask these questions and focus on such platforms in your marketing campaign.

But if you don’t want to use these tools, you can join groups on social media.

Being a member of some industry groups on platforms like LinkedIn, Facebook, Answers.com, Quora, etc., will help you identify your ideal customer easily.

In such groups, you’ll also listen to several questions directly from the client’s mouth.

Since you’re participating in these groups, you can identify the type of people asking these questions too.

5. Research your competitors

Here is another way to identify your ideal client.

Almost every industry is saturated, and that’s fine because your competitor’s activities can help you in this quest.

You don’t need their analytics because it’s not accessible, but you can know who their ideal customer is through social media mentions.

By the time you know the type of clients or customers talking about your competitors, you’ve already known their customers.

Another way is to use tools that can help you to track your competitors.

For instance, you can use Owletter to manage their email newsletter by signing up and receiving them.

This tool will store the newsletters in a place, and you can also view the competitors’ analytics.

Also, check the type of people they’re targeting through their lead magnets.

You can do this by checking their website and social media properties.

Once you’ve seen who the competitors are trying hard to attract, you’ve identified your target customer.

6. Check your social media analytics

Here is another method of identifying your ideal client.

Many social media platforms feature analytical tools for users to quickly gauge the results of their activities.

For instance, Twitter has Twitter Analytics to show your success or failure on the site.

Facebook has Facebook group insights and Facebook page insights; Pinterest has Pinterest Analytics.

Social media icons for checking social media analytics to identify your ideal client
Image by Gerd Altmann from Pixabay

While Instagram Insights helps people with business accounts analyze their activities.

So, these analytical tools on different social media platforms will help you identify your present customers and the ideal client to pursue in the future.

You can use the tools to identify your topics that went viral, the site where you’re gaining more attention.

The basic audience demographics, and the content format that helped boost your customer engagement.

If you successfully utilize these social media analytical tools, you can easily know the audience to target with your ads.

7. Develop your ideal customer profile

After using all the methods, we shared above to identify who your ideal client is, it’s time to introduce your ideal customer through a profile.

What do we mean by this?

You need to create a fictitious character of who your target customer is as if he/she is someone you know.

This customer profile will contain all the information that best describes your target customer.

It will contain the basic demographics and also contain the reasons behind their purchase decisions.

Sometimes, it’s best if you can interview your customers.

A one-on-one chat will go a long way to tell you why they use your solutions, what they want you to improve, and the edge you have over the competitors.

These types of interviews can be easily arranged.

Simply pick a customer you know and ask them to chat with you to help improve your services or product.

Also, you can set the appointment based on their free time and hear from them directly.

One good reason to create your ideal customer profile is that it’ll guide your marketing decisions.

By knowing who they are, how they buy, and why they buy, you can easily focus on reaching those types of the client through your marketing efforts.

Creating an ideal customer profile will help you know the messages to send through your website.

You will also know the services or products to offer over the internet and the channels to use for more engagement and reach.

Client avatar questions

After identifying your ideal client, the next step is to create a spot-on ideal customer profile.

Many people worry about getting it done but let’s help you with these questions about your ideal customer.


Once you can answer them correctly, you’ll easily create the avatar.

To make it simpler, we’re going to outline these questions under different categories.

1 – Demography questions

  • Who are your ideal customers? (Name, location, age, gender, etc.)
  • What’s their life at home like (Single, married, pets, children, etc.)?
  • How can you describe the work-life of your ideal client (Status, company type, position, job roles)?
  • How good/bad is the financial status of your ideal customer (Homeowner, assets, income)?

2 – Interest Questions

  • What are the interests of your ideal customer, professional, and business-wise?
  • How does your ideal customer spend his/her leisure time (Social, Sports, etc.)?
  • Where is their ideal location to unwind (Online, clubs, stores, events, groups, etc.)?
  • Who does your ideal customer follow or hang around (Personalities, media, brands, etc.)?

3 – Pain Point Questions

  • What challenges does your ideal customer face?
  • And what are the issues that frustrate them more?
  • What can your ideal client possibly object to about your solution?
  • Who influences the decisions of your ideal client or What?

4 – Value questions

  • What value does your ideal customer aim to get?
  • How will your ideal client feel when they achieve the result?
  • What does their purchase of your solution say about the character and personality of your ideal customer?
  • How do you think that your product will help your ideal customer to fulfill his/her desires and aspirations?

Another important thing to do when creating the ideal customer profile is to give him or her a name.

A customer is a living being with a unique personality, experience, desires, and challenges.

So, when trying to create the profile, envisage that, and you’ll get it right.

Final words

If your aim of starting a business is to serve every customer, you may not serve anyone at the end of the day.

You need to focus on first determining an ideal customer who’ll need the solution you have to offer.

Every business has to define its target market to ensure clear goals, especially in their marketing campaign efforts.

If you don’t know the particular group of persons to focus your attention on, the chances are that you’ll end up holding dust when the real customers have joined your competitors.

But if you know who your ideal client should be, you can easily use your messages to portray your products.

You can also determine the best marketing channel to use based on your ideal client/customer’s choices when it comes to hanging out.

You can even know the best way to price your products so that your customers won’t run away from your brand.

Since you already know your customer’s financial status, you can apply it to decide if they can buy your products or services easily.

So, from the start, it’s very important to employ the amazing methods we’ve outlined and discussed in this article.

Any strategy you use will help you identify who your ideal customer is and how to win more of them.