Many businesses started by selling other people’s products. But there’s no law stopping you from doing things differently. Instead of following the status quo, you can create your product and make it your business. Yes! We’ll encourage you to think of something unique to create and sell to a particular market. But, if you don’t know how to create your product, all you have to do is learn the steps.
The truth is that you’ll be more satisfied and willing to sell your products than others.
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Also, selling your product will be easier because you know everything about it and can convince others to try or use it.
So, if you’re ready, learn the steps to creating a product, as we’ll show you in this article
How to design your products and sell?
Designing and creating a product that will sell is not something to handle carelessly.
All the products you find in the market were the results of a painstaking venture.
The owners took time to create them so they’ll solve people’s problems.
So, what are the steps to creating your product?
1. Identify a problem to solve
Before you design or create your product, you must start by getting the idea of what to create.
You can’t offer something that nobody needs and expect it to sell.
The man who produced the first diaper must have decided to help women reduce their washing after childbearing.
The man who created the washing machine wanted to help us reduce the stress of hand washing.
So, you have to find a product that’ll fill an existing gap in people’s lives.
But to identify the problem faster, take your time to study consumer behaviour to understand where there’s a gap.
2. Do your research
After identifying the problem, you want to solve, take a step further to research the consumer market.
Your goal is to identify the product or products that are already trying to solve the problem.
In order words, who are your competitors?
With all the information you gather, it’ll be easier to know how to develop your product.
It will also help you to identify where their products are lacking so that you can build on it and offer something better.
After researching the market, you may even decide to improve on an already existing product instead of designing a new one.
But it all depends on your goals and how you perceive business risks.
3. Outline the product features
Before you move ahead in creating a product, first decide the features, you’ll include at the beginning.
You don’t need to carry more than you can handle at the beginning.
You need to start with few necessary features and then update or modify them depending on the market needs.
Many people usually think that overloading their products with many features at the beginning is the road to success.
It is not, and if you waste so many resources at first but discover that those features are not necessary, how’ll you recover?
So, start with a few and then improve it on a second version.
That way, you can manage the available resource to create your product faster.
4. Design many versions
Once you’ve outlined the features to start within your product, we recommend you design many versions.
If you can create the sketches yourself, do it without minding how rough or ugly they look.
If you can’t, hire a designer and work with him/her to create the mock designs.
This step in creating a product requires your creativity, enthusiasm, and foresight.
Think wild and think impossible.
Envisage the kind of product that’ll fit perfectly into the customers’ needs and go for it.
5. Select the best versions
After creating many designs of your product, it’s time to pick the best 1 or 3 versions out of them all.
The reason to create many versions is to have a wide choice for consideration.
Each of the versions you made must be unique with its distinct features.
Once you’ve picked the top 3, you can easily combine their features to make one solid product, or you can even refine them to get what you want.
6. Produce the prototype
This is going to be your preliminary product that’ll contain all the features, design, functionalities of the product you want to offer.
There’re many ways to create your prototype.
Therefore you can use a 3D printer to create it, or it can be something you’ll create with your own hands.
For instance, if your own home product business is women’s fashion wear, you can make the prototype through a seamstress.
But if you want to create a machine prototype, you can use the 3D printer to create it.
So it all depends on the type of product you want to create.
Okay, you have the sample of your product; it’s time to allow the customers to taste it.
After all, you’re making the product for your business, and your customers are the ones who’ll use it.
So, we recommend allowing them to test the prototype and drop their feedback.
We know that many people while creating a product, will even allocate resources making the prototype fancy.
Unless your product sells more based on looks, don’t worry about how the prototype looks.
Let the potential customers check it for you as you also check their reactions.
That way, you can understand how your product affects them and how to improve on it.
8. Refine the design
One of the importance of testing is to identify the features or parts of the products that need refining.
If there’s no complaint with the prototype, then you’re very lucky.
But if there’re some complaints, don’t panic.
Go back to your designs and change or add where necessary.
Also, if there were some more ideas or functions you want to add to the product, this is the stage to do it.
You might also design to improve the aesthetic appeal if necessary to make your product more attractive.
All these improvements come in this step before the last step.
9. Build your product
After all the improvements resulting from consumer reactions and inputs, it’s time to bring your product to life.
This version of the product will have all the features and functions you envisaged to meet that need in the market.
All your efforts to build your product will be visible in this final version.
But mind you, once you bring out the product to the market, you’ll still learn a lot of things.
That’s why we recommend creating a second version after a while.
The next version will feature everything you’ve learned and correct the mistakes of the first product.
How to start your own product line?
Starting a product line is what every businessman or woman desires.
If you want your brand to stand out, this strategy will help you to achieve it.
Many companies and even individuals have discovered the importance of starting their product lines.
For instance, the trend in the entertainment industry is that many celebrities invest in different product lines to improve their earnings.
You can see them in fashion, cosmetics, etc.
So, if you don’t have a product line for your business, we encourage you to do.
It will boost and push your brand to the frontlines.
To do it, take the following steps to create a product line.
1. Come up with a unique design
If you don’t have something different, there’s nothing to differentiate your brand from competitors.
If you want to start this, you must do something different from what’s available.
Even if you’re going with products that are already on the market, you must uniquely modify them.
2. Design what your customers need
Any product line you want to start must align with your customers’ style and interests.
Therefore, if you’re in the fashion industry, consider the style which your clients love.
If your customers have diverse styles, don’t try to produce all.
Instead, start with one style and gradually expand.
3. Create your products
If you want to start your product line, we recommend starting with something you can create yourself.
It’s better to start with something you have the skills to produce.
Also, make sure that your funds on the ground are enough to start-off your product line.
Let your designs be similar so that your customers can easily recognize them as a product line.
If you want to use an outside manufacturing outfit, make sure they can translate your need into the products.
4. Find the right retailers for your products
After creating your product line, the next step is to market them.
We also recommend targeting brick& mortar retailers who have developed a relationship with the people you’re targeting for your products.
Once you’ve identified those retailers, take your samples to them.
For instance, if your product line is cosmetics, meet with your local cosmetics shops, take some samples to beauty salons or other businesses that relate to your target market.
5. Utilize online platforms
These days, many businesses are marketing to millions of people online through different platforms.
If you even want to make more profit, it’s better to go digital.
When you sell to stores wholesale, they’ll demand lower prices to allow for markups.
But when you’re selling directly to the customers online, you can sell the prices you want.
There are many platforms where you can sell your products.
Some of these platforms are free but only demands that you process the sales through their systems for a fee.
Then there’re some platforms such as Shopify that charge users every month for hosting their shops.
These platforms are great because they’ll provide adequate resources for your business to succeed.
If you don’t want to own a shop on eCommerce platforms, you use online retailing platforms, and one of the most popular ones is Amazon.
These platforms will help you to reach millions of people, but their percentages are usually high.
So, if you can, establish and design your online store in a way to highlight the uniqueness of your product line.
Best products to make and sell
If you’re wondering about the best products to make and sell even from home, check the list below for ideas.
- Hair accessories
- Wooden toys
- Handmade clothing
- Logo t-shirts
- Gift baskets
- Greeting cards
- Artwork prints
- Scented candles
- Customized napkins
- Resin jewelry
- Dog treats
- Christmas decorations
- Easter items
- Knitted products
- Bed covers and sheets
- Baby clothes
- Tech accessories
- Culinary creations
- Belts and tote bags
- Lip balm
- Bath salts
- Dog collars
- Graphic designs
Creating your product is something you can do if you put your mind to it.
We understand that doubts may cloud your mind to start such a venture.
That’s why we’ve shared this article on how to create your product.
The truth is that the beginning of every venture is usually frightening, but the end is always rewarding if you take the right steps.
Also, creating your products and even starting a product line will differentiate you from other entrepreneurs out there.
All you must do is to put on your creative hat and design something spectacular.
Okay, even if it’s not so amazing the first time, with the right research and information, you can achieve something great.
So, stop thinking about it, take action today.
There’re many products to make and sell out there.
Start from on and enter the circle of forward-thinking entrepreneurs.