Last Updated on April 12, 2023

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How To Earn Money On Twitch?

Do you know that gamers now make it big time through live streaming platforms such as Twitch to earn money? If you’re a lover of games, you can also join the trend and learn how to earn money on Twitch. Just like most aspects of life, gaming is gaining more popularity digitally.

With several videos shared on some platforms like Facebook and Youtube, there’s an increase in live streaming for games. On Twitch, an influencer can earn as high as six to seven digits in a year.

One of the prominent gamers, Tyler Blevins, known as Ninja, earned one million dollars with few hours in gaming. Several other game streamers are not left out in the earning opportunities in gaming.

Once you’re able to attract an audience and or be a Twitch affiliate, you’re on the route to earning. Twitch boost of over 1.1 million viewers daily and monthly broadcasts of over 4.5 million.

The growth is creating great opportunities for gamers, streamers, and affiliates. So, if you are still perplexed about what to do, we’ve got your back.

We’ve provided the guidance you need in this article on how to earn money on Twitch through live streamings. So, ride with us to the end as we share the right tips on how to monetize Twitch.

What is Twitch?

Twitch is one of the leading streaming platforms for game streamers and to make money. By creating an account, you can conveniently engage with your favorite streamers online.

Also, through Twitch, you can one of the streamers with your own content. This is because Twitch eliminates the old pattern of just watching your favorite games without participation.

There’s also a premium version on the Twitch platform where you support your favorite streamers. Using this version, you can unlock freebies and bonuses in some games.

How To Monetize Twitch?

If you’re wondering how to make money on twitch, this section will help you. Making money on Twitch depends on the type of Twitch user you are. There are three different types of Twitch users:

  • Daily Twitch user.
  • Twitch  affiliate
  • Twitch Partner

But, no matter the type of user you become, you’ll need an audience to earn.

Building your audience

You can’t make much as an affiliate without having the audience patronize your offers. Though you may not have a massive audience for you to start earning, there’s still a need to have one.

Your audience forms a foundation upon which your stream relies. Without an audience, your stream won’t be meaningful. Also, you must understand that the basic number of your audience is very important to succeed.

You must have at least 50 followers as your audience on the platform. Your ability to engage people is the prerequisite in creating your audience. According to a Twitch streamer, Valkyrie, Twitch is a social platform.

So you’ll need to interact and socialize with people to make it on there. Also, you will have to effectively manage your audience and retain them to start earning on Twitch.


One of the key methods is to select a suitable niche that will help you to stand out. You can stick with a game, shtick, or genre.

Some of the ways to build and manage your audience include:

  • You can leverage your skillful playing.
  • Try to be humorous in your presentations.

Establish strong and close relationships with your audience, know their names, ask about their work.

Such relationships help streamers and affiliates a lot on the platform. Let us just take few minutes to look at how the three types of Twitch users can earn. This will open your eyes more.

How Users Monetize Twitch

1. Daily Twitch user

There are limited ways you can earn money here until you become an affiliate member. Check them below;


You can earn a reasonable amount of money on Twitch with donations from a generous audience. According to a well-known streamer Ludwig, ‘it took me some time to start making money when I started initially on Twitch.’

It was difficult for him to continue streaming because he was not making any money. But when he received a few good donations from chat members, he discarded the idea of quitting. You can simply set up donations if you link StreamLabs and Paypal.

Brand partnerships

Brands pay streamers that are ready to help them take their business to another level.  So try reaching out to a brand. If you don’t know any yet, smaller companies at least can be of great help to you. It is better and safer to work with brands you are comfortable with that are also suitable for your audience. Do not allow the fact that many brands want to advertise their products and services to confuse you.


By selling merchandise, you stand a chance of boosting exposure for your brand and making money in return. You can give the online retailers your merchandise design to produce for you and then share the profit with them. From that, you can recover the cost of production and make a reasonable amount of revenue depending on your bargaining skills.

2. Twitch affiliate

You need to be part of the Twitch affiliate program before you can start earning money well from your channel. The Twitch Affiliate screens qualified streamers and then monetizes their streams.

To be eligible for the Twitch affiliate program;

  • You need to stream for a minimum of 2 hours weekly, 8.3 hours monthly, or 500 minutes within the past 30days.
  • You must have made a unique 7 days broadcast within the past 30days, which is like 2 streams every week.
  • As a qualified affiliate streamer, you will have average concurrent viewers of 3 and above in the past 30 days.
  • You need to have a minimum of 50 followers.

Once you become an affiliate streamer, you can start earning money through ads, subscriptions, and bits.

3. Twitch Partner

Twitch partnership is the last stage to make money in Twitch. You will earn money here through ads, subscriptions, and bits, just like an Affiliate. But you will have more control over your funds. You can broadcast more mid-roll ads as a partner with Twitch taking care of the payout charges.

But if you are an affiliate, you are mandated to take care of the payout fees depending on the payment method you use. In addition, a Twitch will give you a channel badge that certifies you as a top streamer when you get to this partner level.

To become a Twitch partner;

  • One will need to spend a minimum of  25 stream hours within the last 30 days.
  • You will stream on 12 unique days within the past 30days.
  • Then, you will have viewers up to 75 persons on average within the same period.  

What do Twitch streamers make?

The amount of money you can make on Twitch depends on your skills or experience. People who are more experienced and skilled in Twitch streaming may make more money than people who are just starting.

The ‘cool cash’ flows in when enough people views and subscribes to your ads. You may need a regular 500 viewers before you can start making money as a streamer in Twitch.

A typical stream expert can make a minimum of $3,000 to $5,000 every month if he plays for like 40 hours every week. Average streamers, that is, people who are experienced but not yet experts can make like $250 as ad revenue if they have 100 ad subscribers.

This ad revenue may increase to $3.50 for every 1000 ad views. Beginners or small streamers on Twitch always have about 50 to 100 subscribers; they earn around $500 every month.

In addition, Twitch streamers attract sponsorships as they grow bigger; this will likely increase their income significantly. Which is another stream of income to them in addition to donations, subscriptions, game sales, and ad revenue.

The more streams of income you have as a Twitch streamer, the more money you make. Let’s use Twitch streamer with 1000 views to analyze this further. We hope it gives you a better insight into how much you can make as a streamer on Twitch.

How much does a streamer with 1000 views earn?

You are doing just fine as a Twitch streamer if you get up to 1000 views per stream. The amount of money you will earn depends on the number of people that subscribed and your frequency of streaming.  

Assuming half of your viewers (500) did a minimum subscription of $4.99 you will be making cool cash of $2,500 every month.

Now imagine what the alert will be if you have more viewers that subscribed. You can even make more money on subscriptions, advertisements, subscriptions, and sponsorships.

The secret of earning more money as a streamer is simply by attracting more viewers, subscribers, and sponsors, among others. You can add more options like selling merchandise since the target is to earn more cool cash.

Twitch ad revenue per viewer

Twitch ad revenue per viewer is the amount of money you will earn on Twitch when one single user views your ad. The amount of money you make here depends on the ‘Cost Per Mile. 

The CPM is determined by the type of game you stream, the viewer’s gender, and age. So you see that revenue from ads varies depending on the parameters we mentioned above.

Let’s consider this analysis for a better understanding. If an affiliate  ‘A’ streams 5 times in a week, with an average of 500 concurrent viewers (CCV) per stream. ‘A’ shows an ad every 20 minutes for a 5-hour stream with mainly mature people as the target audience.

Having all this information in mind, let’s then calculate what ‘A’ earns as daily income. Assuming that the cost per mile(CPM) is $8 with 50% (250) audience due to audience demographics and ad blocks respectively.

  • $0.0008 X 250 views per ad = $ 0.2
  • One ad every 20 mins = 3ads per hour = 15 ads
  • 15 x $ 0.2 = $ 3 per day
  • Remember that affiliate A makes 5 streams every week = 5 x 4 weeks = 20 streams per month
  • Then, 20 x 15 ads per stream = 300 ads per month
  • This gives us $0.2 per ad x 300 ads per month =$ 60 per month
  • Bringing in our 50% audience assumption gives 50% off $60 =$30 per month

However, you can earn 0.002 to 0.01 cents per viewer as your Twitch ad revenue.

Twitch sends this ad revenue directly to your account on the 15th day of the current month.

This is just similar to other payments from twitch. Another Twitch payment condition is that it cannot fund your account except you reach a threshold of $100 minimum.

Otherwise, Twitch will roll over the fund to the following month until you reach the $100 minimum threshold. You should also note that the data we used for the calculations above are not from Twitch.

It is based on the general knowledge of CPM as every Twitch partner has private contract details with their unique rates. These varying personal contract rates make it difficult to get the actual ad revenue figure.

Also, Twitch partners have NDA coverage. So, they are under an obligation not to disclose the exact amount of revenue they earn ads. But if you were wondering how to make money on Twitch, we hope you have the answer now.


If you’ve been wondering how to make money on Twitch or thinking that to make money on Twitch is hard, we hope you have your answer already. It is very easy and simple to earn money from the various opportunities offered by Twitch. You can earn as a daily Twitch user, a Twitch affiliate, or a Twitch Partner.

However, there are techniques and patterns you need to adopt while streaming on Twitch so you can earn more money, as discussed above. It doesn’t matter whether you are part of the streamers or also an affiliate on the platform.

You must get what it takes to succeed. To start making money from Twitch, you need to have at least 50 audiences. Also, the higher audience (viewers and subscribers) you have, the more money you make.

The major secret of attracting more audiences is by broadcasting what they want. If you broadcast what they want (good ads etc.), they will give you what you want (money via their views and subscription). It is that simple, and we hope that you find this article on how to make money on Twitch helpful.

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