What are the 7 ps of marketing: How to use them?

Marketing is a complex set of activities and processes many businesses use to positively impact their business’ brand, sales, and overall performance. It encompasses advertising, market research, and different kinds of surveys. Thus, here comes the 7 Ps of marketing. Marketing is a highly diverse concept. Thus, there is even a whole bachelor’s degree dedicated […]

Dangote Refinery to be Operational in 2021

Work is still on-going at the Dangote Refinery, which is expected to be commissioned in January next year. The completion of the project previously scheduled for 2020 has been interrupted by the global outbreak of the coronavirus pandemic. Dangote Group Executive Director Devakumar Edwin said the company has provided for mechanical completion by end of […]

World Bank, AfDB Blacklists Over 70 Nigerian Companies

The World Bank and the African Development Bank have released their latest list of debarred companies. The companies were debarred because of various infractions of their regulations. Amongst the debarred companies is a Nigerian contracting firm, Oceanic Construction and Engineering Nigeria Limited. The company was indicted for lying about its corporate registration, including its year […]

How to get sponsored by a company?

It’s no secret that these days, the internet is completely flooded with piles of content. Many channels for content discovery are bloated with millions of blog posts being written and published daily. As such, there’s essentially a content surplus in the market, making it even more challenging for companies to get their products seen. This […]

Air Peace Sacks over 60 Pilots in Nigeria

Nigeria’s leading commercial airline, Air Peace, has sacked 69 pilots across its fleet types. This is due to the negative impact of Covid-19 pandemic on its operations and financial health. Air Peace said it had to take the “painful but rightful” decision in the face of the devastating effects of the Covid-19 pandemic. Spokesman of […]

Shoprite on the Market for Nigerian Investors

Earlier in the week, news broke out in Nigeria that the South African supermarket chain Shoprite is leaving the country. However, the Shoprite management debunked these rumours. Yesterday, Shoprite Holdings announced via its parent company that it has begun shopping for Nigerian investors. The plan simply for the supermarket chain is to divest its stake […]